WordPress SEO Course

This course provides a practical introduction to WordPress SEO, covering the key areas you need to understand to start optimising websites and improving their visibility in search engines.

You will begin with the fundamentals of SEO and learn how search engines understand and evaluate websites. From there, the course moves into on-page SEO, where you will learn how to research keywords, build and organise a semantic core, optimise website content, work with Yoast SEO, use Google Search Console, implement Schema.org structured data, develop blog content, and understand the growing role of AI in search.

The course also covers off-page SEO and link building. You will learn why backlinks are important, how to develop a link-building strategy, how to evaluate potential websites for backlinks, and how to work with platforms such as Collaborator.pro and other link-building services.

Finally, you will be introduced to Ahrefs and learn how professional SEO tools can be used to analyse websites, research competitors, monitor keywords and identify opportunities for further optimisation.

What You Will Learn

By the end of the course, you will understand how to:

• Research and organise keywords into a structured semantic core
• Optimise WordPress pages and articles for search engines
• Configure and use Yoast SEO
• Work with Google Search Console
• Understand and check Schema.org structured data
• Create SEO-friendly blog content and build an effective internal linking structure
• Understand the principles of AI SEO
• Develop an off-page SEO and link-building strategy
• Analyse backlink opportunities and work with link-building platforms
• Use Ahrefs for SEO research, analysis and monitoring

The course focuses on practical skills that can be applied to real websites. By completing the lessons and tasks, you will have a clear workflow for starting SEO work on your own website or on small client projects.